Branding Speed: How to Market Your Club Racing Team and Create the Image You Want

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “The Look” all while keeping within a grassroots-sized budget.

Fritz Wilke, Fortune 500 marketer and long-time front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

Whether you have a small or large business, whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your team take off! You’ll discover how to turn your team into a brand of its own and create the branded image customers and sponsors want.

In this book, you will learn how to:

• Define your brand purpose
• Build your brand character
• Define your brand goals
• Find your brand voice
• Embrace your brand personality
• Build brand consistency

You’ll also find tips on how to:

• Create your team name, logo, and team colors
• Brand your race car and your racing driver
• Brand your paddock space
• Build a branded store
• Generate social media content
• Find and grow sponsor partnerships
• Turn product partnerships into paid partnerships